Increasing Awareness: Keep an Eye on These 50 Cognitive Biases and Heuristics.
You have them… we have them. Everyone does!
Sometimes we are aware. Other times we are not.
Very often they work at the unconscious level… Other times at a very conscious and intentional level.
They are: conscious and unconscious biases, and heuristics.
They are integral part of what it is to be human.
Some biases keep us alive, other biases prevent us (and those who are victim of our biases) to grow and reach ever-increasing levels of higher potential.
But, in the workplace and especially when it comes to decision-making, some unconscious or conscious biases, or heuristics, not properly identified and addressed can have devastating consequences… for the organization and the people.
That’s why at least recognizing and becoming more aware our most common biases is so important.
Bias: “it’s natural inclination for or against an idea, object, group, or individual. It is often learned and is highly dependent on variables like a person’s socioeconomic status, race, ethnicity, educational background, etc. At the individual level, bias can negatively impact someone’s personal and professional relationships; at a societal level, it can lead to unfair persecution of a group, such as the Holocaust and slavery.” (Psychology Today)
Cognitive bias: “it’s a systematic thought process caused by the tendency of the human brain to simplify information processing through a filter of personal experience and preferences. The filtering process is a coping mechanism that enables the brain to prioritize and process large amounts of information quickly. While the mechanism is effective, its limitations can cause errors in thought.”
Heuristics: “can be thought of as general cognitive frameworks humans rely on regularly to quickly reach a solution” (Simply Psychology)
50 Cognitive Biases and Heuristics
- Spotlight Effect: We overestimate how much people are paying attention to our behavior and appearance.
- Availability Heuristic: We rely on immediate examples that come to mind while making judgments.
- Defensive Attribution: As a witness who secretly fears being vulnerable to a serious mishap, we will blame the victim less if we relate to the victim.
- Just-World Hypothesis: We tend to believe the world is just; therefore, we assume acts of injustice are deserved.
- Naïve Realism: We believe that we observe objective reality and that other people are irrational, uninformed, or biased.
- Naïve Cynicism: We believe that we observe objective reality and that other people have a higher egocentric bias than they actually do in their intentions/actions.
- Forer Effect (aka Barnum Effect): We easily attribute our personalities to vague statements, even if they can apply to a wide range of people.
- Dunning-Kruger Effect: The less you know, the more confident you are. The more you know, the less confident you are.
- Anchoring: We rely heavily on the first piece of information introduced when making decisions.
- Automation Bias: We rely on automated systems, sometimes trusting too much in the automated correction of actually correct decisions.
- Google Effect (aka Digital Amnesia): We tend to forget information that’s easily looked up in search engines.
- Reactance: We do the opposite of what we’re told, especially when we perceive threats to personal freedoms.
- Fundamental Attribution Error: We judge others on their personality or fundamental character, but we judge ourselves on the situation.
- Self-Serving Bias: Our failures are situational, but our successes are our responsibility.
- In-Group Favoritism: We favor people who are in our in-group as opposed to an out-group.
- Bandwagon Effect: Ideas, fads, and beliefs grow as more people adopt them.
- Groupthink: Due to a desire for conformity and harmony in the group, we make irrational decisions, often to minimize conflict.
- Halo Effect: If you see a person as having a positive trait, that positive impression will spill over into their other traits. (This also works for negative traits.)
- Moral Luck: Better moral standing happens due to a positive outcome; worse moral standing happens due to a negative outcome.
- False Consensus: We believe more people agree with us than is actually the case.
- Curse of Knowledge: Once we know something, we assume everyone else knows it, too.
- Confirmation Bias: We tend to find and remember information that confirms our perceptions.
- Backfire Effect: Disproving evidence sometimes has the unwarranted effect of confirming our beliefs.
- Third-Person Effect: We believe that others are more affected by mass media consumption than we ourselves are.
- Belief Bias: We judge an argument’s strength not by how strongly it supports the conclusion but how plausible the conclusion is in our own minds.
- Availability Cascade: Tied to our need for social acceptance, collective beliefs gain more plausibility through public repetition.
- Declinism: We tent to romanticize the past and view the future negatively, believing that societies/institutions are by and large in decline.
- Status Quo Bias: We tend to prefer things to stay the same; changes from the baseline are considered to be a loss.
- Sunk Cost Fallacy (aka Escalation of Commitment): We invest more in things that have cost us something rather than altering our investments, even if we face negative outcomes.
- Gambler’s Fallacy: We think future possibilities are affected by past events.
- Zero-Risk Bias: We prefer to reduce small risks to zero, even if we can reduce more risk overall with another option.
- Framing Effect: We often draw different conclusions from the same information depending on how it’s presented.
- Stereotyping: We adopt generalized beliefs that members of a group will have certain characteristics, despite not having information about the individual.
- Outgroup Homogeneity Bias: We perceive out-group members as homogeneous and our own in-groups as more diverse.
- Authority Bias: We trust and are more often influenced by the opinions of authority figures.
- Placebo Effect: If we believe a treatment will work, it often will have a small physiological effect.
- Survivorship Bias: We tend to focus on those things that survived a process and overlook ones that failed.
- Tachypsychia: Our perceptions of time shift depending on trauma, drug use, and physical exertion.
- Law of Triviality (aka “Bike-Shedding”): We give disproportionate weight to trivial issues, often while avoiding more complex issues.
- Zeigarnik Effect: We remember incomplete tasks more than completed ones.
- IKEA Effect: We place higher value on things we partially created ourselves.
- Ben Franklin Effect: We like doing favors; we are more likely to do another favor for someone if we’ve already done a favor for them than if we had received a favor from that person.
- Bystander Effect: The more other people are around, the less likely we are to help a victim.
- Suggestibility: We, especially children, sometimes mistake ideas suggested by a questioner for memories.
- False Memory: We mistake imagination for real memories.
- Cryptomnesia: We mistake real memories for imagination.
- Clustering Illusion: We find patterns and “clusters” in random data.
- Pessimism Bias: We sometimes overestimate the likelihood of bad outcomes.
- Optimism Bias: We sometimes are over-optimistic about good outcomes.
Blind Spot Bias: We don’t think we have bias, and we see it others more than ourselves.